Aside from being a Taker mark, I'd have to say The Undertaker, in full... By that I mean his complete evolution... From the beginning, to the Ministry, to the ABA, to the "new" Undertaker... Although a dead/dark gimmick isnt the most orignal thing in the world, The Undertaker (Mark Calloway) played it PERFECTLY IMO... He played it so people would REALLY hate him, from burying someone, to sacraficing someone, it was perfect...
The American Bad Ass was a HUGE change, and I dont think anyone but Mark Calloway could have pulled off such a dramatic change with that character...
Undertaker as heel is the best, although even when he's face, he can still be "evil" to a degree... The ABA was best face... All in all though, the entire Undertaker evolution was best IMO...
The ABA would have to fall into the gimmick change catagory, too...
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