I think this is similar to the WWF vs WWF lawsuit thing. WWE was called WWF for the longest time until they lost that right. Now people call it WWE, I don't hear anybody calling them the WWF still. This may happen with the Hulk name. Word gets out into the general public (usually via small newspaper story) that Hogan can no longer be called Hulk, people will start calling him Hollywood. Hell, my girlfriend who hates wrestling loves Hollywood Hogan. Not once has she called him Hulk.
I think Marvel has a shot at winning this case.
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