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Putting Hardy in a Ladder match is a good move.
The price is a tough thing to decide. You cant price yourself too low because then you risk losing revenues and you make yourself look second rate. And even with the $30 price tag they can still advertise themselves being cheaper than a WWE show.
But whether its $20, 30 or $50 I dont think it will have a huge impact on how many people order the show.
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