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In 1996 I'm sure there were a lot of people who laughed at the idea of Hogan (who most people had seen 10 years prior) at the centre of the rebirth of pro wrestling as a popular entity. But there he was.
People wont pay for a PPV with guys they've never heard of. Even AJ Styles who is a major star to people that post here, but you need to get some perspective. Ask 10 non wrestling fans if they could pick AJ Styles out of a police line-up, I would be extremely shocked if even one of them could. Then ask the same ten people to pick out Hulk Hogan and I'd lay allt he money in the world on the line that more people would pick Hogan.
So you need those guys to sell a PPV, especially one where few people even know the promotion exists.
As far as announcing it beforehand, well thats the only logical thing to do. Its pointless to bring major stars in as a suprise, thats just throwing money away. People will argue that fans will come back because of the unexpected, but that can only last so long. Then people will say "hey there was no big surprise, this sucks". At least when you advertise "Hall and Nash" the people can make a decision and order if those guys interest them. Now if you were to say bring in a lower tier guy like X-Pac as a suprise, okay thats fine. But major stars, no, never, its dumb.
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