I don't think there really was a ball to drop with face RVD. He's just sort of there, and he really makes the mid-card look good, but that's about it. If I were booking the WWE, I'd have RVD turn heel. Here are just some possible roles for RVD in the WWE:
Teaming with Heidenreich
Don't ask why, but I really think heidenreich would make a great tag team wrestler. If you pair RVD and HDR together, you could have a very interesting upper mid-card heel duo.
Alligned with JBL
I can really see RVD turning heel on Booker T at Survivor Series and joining up with JBL. I would love to see RVD be the "kid going down the drain" in JBL's words, that JBL "rescues" and gives a point to his life and career. You can then have an on and off team of RVD and Orlando Jordan, as well as maybe a main event feud with JBL down the line.
Full Blooded Italian-Americans
I would love to see RVD lead The FBI in a sort of "mob boss" role. Bring Chuck Palumbo over to team with Stamboli, add Tazz as a manager & Dawn Marie as a valet. It could be interesting.
"The Boss"
Why not have The FBI, The Dudleys & maybe someone like Billy Kidman join together as a heel stable? This could be really interesting, as a split down the road would allow for some interesting feuds and matches. RVD could be the leader of this stable, and maybe have Paul Heyman as a manager.
Anyway, long story short, I think RVD needs a gimmick before he can really ascend, or find any sort of long-term success.
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