CyNick basically nailed it....AGAIN.
I asked this same question a long while ago and it was in poll form. It was basically split down the middle between us here. I would rather watch shorter matches on RAW, where you can make a bunch of stars on a show, then to watch 20 minute matches, where you can't get people over.
That's why the Attitude Era worked. They had short matches and they make guys like the Outlaws, Venis, Godfather, Crash Holly. Fans today want quick matches that get to the point. Nobody wants to sit through 10 minutes of headlocks and sleeper holds. I know I couldn't watch a wrestling program without the crazy segments, the backstage interviews, the run-ins. It would just be boring to me.