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People are saying something about most of the fans being smarks and that bringing Lesnar in would perhaps be a bad idea because of it? Well what about Goldberg? The estimated 80% or so of fans know that he, too, has no passion or respect for the business, yet he seemed fairly over despite WWE almost seemingly trying to ruin him when they brought him in.
The fact that 80% or so of the fans are smarks, I think, would work in their favor. Imagine the chorus of "sellout" chants he would recieve if he returned. He could be so over as a heel, which I think he has always been better at. I think his character should even play up a bit of an arrogant tune, making it obvious he only came back for some extra money and to beat up some of the other wrestlers. Imagine him out in the ring telling the fans that they aren't good enough, nothing compared to the football fans. That Wrestling isn't a real sport, etc. etc.
This would also work quite well in that ANYONE they wanted to have an instant face push could face him. Similar to how on Raw, Eugene is the instant heel-maker, Lesnar could be the instant face maker. Imagine Lesnar is out cutting a promo on how Wrestling sucks and the fans are stupid, and that football would have been much better, then someone interrupts to defend the sport, the fans? Even someone like JBL could come out and be the hero if they so desired. Or if Cena came out? Imagine the raps he could cut about Lesnar not being good enough for the NFL, and then coming back broke only hoping to make a buck and be welcomed back. Another Undertaker or Big Show feud would have much more meaning. There are a load of possibilities here, so I think it would be a mistake to do anything less than bring him back and push him. Just keep him away from any titles for awhile and have him help put over some other people they may be trying to push, like JBL. If he jobs some to main eventers and keeps him from any titles, that will be a form of punishment, but not so much that he won't be believable as a monster anymore.
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