He's Heyman's new enforcer, in essence.
Heyman put him in a match against Cena. If Cena lost, Heyman would wash his mouth with soap. If Rhyno lost, Cena washes Heyman's mouth. Match rules: Cena wrestles under zero tolerance... DQ possible at the slightest provocations. Rhyno wrestles under "ECW rules" (hardcore match).
Heyman also talked about how Rhyno had been held back recently, then blamed it on the "Stephanie administration" (double meanings rule), saying that under Heyman, it'd be different.
Also, in the first segment, Cena insulted Heyman, but Rhyno attacked him from the crowd and gored him. Heyman on the mic, "GORE!!! GORE!!!! GOOOOORRRRRE!!!!!!!!"
