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I read this in the Death of WCW book. It's tough to move from one show length to another. If they added another half hour of programming, they'd probably see their ratings slump a bit, but they'd make more money in advertising. Right now, I don't think the WWE is losing too much money, but with the wrestling business in a slump right now (assuming the business is cyclical) making a change in the show's length could be the driving force to turn the slump into a high, or it could drive business into new lows not seen in years. I'm thinking it'd be the latter.
To tell you the truth, if Vince was given an extra hour per week to give us a product, he'd give us an extra hour of fake boobs throwing pillows at each other, and I'd give my TV an extra bullet to sort through.
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