Also:
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Originally Posted by Heyman
-A year long rivalry between Cena and Batista could REALLY help ratings. I'm not sure how they would do it, but Cena and Batista wouldn't actually fight each other (one on one) until Wrestlemania-22. To some degree, it would be kinda like Austin/Vince. Austin/Vince had a "rivalry" which started from shortly after WM-14, but really had a climax at Wrestlemania-15. I was thinking that Cena/Batista could be the same way.
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It could be done easily, but they avoid solid feuds nowadays for some reason. To them, everything must be rushed and a feud tops out at 2-4 weeks (if that sometimes). I think it's because they lack not only the dedication to make something work, but the creative skills and/or smarts enough to let someone use them.
They could do tons of things to keep them out of the ring together, while putting them in the ring together. Then again, it's an old-school idea, so they won't use it.
*Tag matches, and just as Batista is tagged in, Cena tags out to the other guy - and the other way around. This would also work in six man tag formats, with the two guys never having to contact each other at all.
*Bans / suspensions. The GM of a show getting tired of all the problems one of them causes on the show, banning them for the week. As long as they're kept on TV for the week, it can still be built.
*Run ins / attacks that backfire. Example, Cena attempts to attack Batista, but a big brawl erupts with someone else before he gets the chance to / something else cuts him off before he gets there. There are a dozen situations that play out better in the real world than they sound on paper, but they really won't use them.
It's all basically teasers and creative ways of keeping them together yet apart - and more importantly keeping the fans into the angle.