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Just some food for thought
Hogan never really had any major backstory into winning the WWE Title for the first time, he just showed up on TV, kicked some ass, and got a title shot at a hated heel champion. He won, the WWE got behind him, and the rest is history.
Cena isn't Hulk Hogan, but at the same time, if the fans are into someone, give them what they want, dont complicate matters.
And about his "gimmick", I dont see him as a guy doing a "white rapper" gimmick, I just think thats how he is. The fact of the matter is probably 65% of kids in America look and act like he does. Hip hop is the most popular genre of music among the kids, so just because he wears throwbacks, sneakers and rhymes doesn't make him a gimmick like he's TL Hopper or something pretending to be a plumber.
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