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Originally Posted by loopydate
Well, yeah, but it still seems like bad business to have a WWE Title match and a Cruiserweight Title match on this Sunday's PPV, then say that at next month's PPV, the titles will be defended by the current champions.
Obviously, Holly won't take the gold on Sunday, but if they're trying to convince us that he's a threat to the title, they shouldn't be discounting him already.
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But thats not what is happening.
The current plan is for Eddie to challenge the WWE Champion, as of right now that man is Brock Lesnar. If they are going to do advanced promotion they have to say Eddie vs Brock because Brock is the champ right now.
Same with Rey, obviously they want to go with Chavo for the CW title show, so they have to advertise Rey vs Chavo, because if they advertise Chavo vs Noble that would give away the Rumble result.
By using the current champs and also saying 'card is subject to change' you aren't giving anything away, except that Eddie and Chavo are in line for title shots. But again, that could change at anytime.
How else should they advertsie the show?