Well I think the build up does alot before hand, if it hypes up to be the greatest match ever, then it will push the wrestlers to live up to it. Most of the time it does, but sometimes it doesn't.
It depends on what kind of match is taking place first. For example, Shane vs Angle was an amazing match mainly due to the two spots which took place. First, the one through the glass. Now even if Shane had gone through the first time, it still would have been a great spot, but when he fell on his head the first time, it just kind of added to it. The second was the Angleslam off the top rope. This has to be my number 1 bump/spot in any match. I think what made it so great is that it had never been seen before. A real holy shit moment there.
So I think seeing moves/spots that we have never seen before helps, and having two huge stars go against each other also gives it a hand (Rock vs Austin is the first that springs to mind)
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