They did the whole 'he can't touch him until......' with Austin and HHH before No Way Out. That worked well because it had alot of build up meaning that people wanted to see the match and it only made them wait longer for it.
Although this angle isn't bad it seams cheap compared to something as well done as the HHH Vs Austin one.
I'd suggest that insted of the DRAMA!!!!.... of Cena and JBL in a tag match they use JBL promo skills to really hype the match, Like the one he used in his feud with the big show at No Way Out.
That was great IMO.
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