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WWF/E has always done this, though. They take fans' desire to see someone "new" at the top, and throw a mid-card jobber into the main event for a couple of weeks, squash them, then let the same old guys run the show.
It happened with the Patriot in '96. Most WWF fans didn't even know who he was, but because the top heel was a Canadian, a guy in a red-white-and-blue mask HAD to get over, right? Wrong. Within a month, Bret was back to feuding with the Austins, Michaelses, and Shamrocks of the day.
It happened with Bubba Ray and Bradshaw right after the brand extension. Two tag-team specialists with moderate charisma but lacking the necessary skill to carry a main-event feud get thrown in with the Triple Hs and Austins, the fans don't buy it, and they reunite with their tag partners within a couple of months.
It's happening with Holly now. They think that because the current WWE Champion was the one who put him on the shelf, fans will get behind him when he goes for revenge. The sad truth is, Holly is not all that talented (at least, not since he bulked up in the late-'90s), and no one honestly believes he can beat Brock. Not only is he not a "new star" being created, he's damaging one of the legit new stars they DO have by making Brock pretend to be afraid of a middle-aged, balding, garbage wrestler.
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