The WWE needs to go online.
I don't mean as in get a website, but they need to hit the net. See what people are saying, and get in touch with more of their audience.
That's not to say they should stark booking like smarks. However, you can look at someone's reactions without booking according to a given individual or group.
Of course, this requires they actually WANT to improve their product, but it might be an easy way.
the major issue would be sifting through the negativity. The internet's not just about people who hate the WWE, hate Triple H, hate Lita, or whatever. A lot of people are critics: They praise the good and pan the bad. IT really doesn't take much of a critical eye to decide who's who. The guy who's typing WWE SUX every couple of threads is probably a little less reliable a source of pros and cons than the guy who says "You know, I loved Crhistian on Raw, but I could live without the Vis angle."
“There are two novels that can change a bookish fourteen-year old’s life: The Lord of the Rings and Atlas Shrugged. One is a childish fantasy that often engenders a lifelong obsession with its unbelievable heroes, leading to an emotionally stunted, socially crippled adulthood, unable to deal with the real world. The other, of course, involves orcs.”
--John Rogers
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