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If they hyped the draft now, wouldn't that overshadow Judgment Day coming up? My guess is that they wouldn't want to take the chance, and just worry about selling Judgment Day first, THEN the draft.
People will wonder if anything at JD will mean anything if those very people will be taken out of SmackDown via the draft, and thus won't order the PPV, which the WWE I would figure want for people to order.
Makes sense to me.
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