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I think you guys are all forgetting that Orton was the IC champs for like 8 months.
This is a different era of wrestling, withso much TV,a nd so many PPVs, you cant wait 4 or 5 years to push a guy. History has shown that the longer a guy is in a company without getting that big push, the less successful he will be if he does reach the top (ie Benoit and JBL as recent examples).
Ive said this before, but if you look back to Hogan, he did have a run in the WWE prior to his title run, but he was gone for a while. When he came back, basically as a new guy, they just gave him the title right away.
Even a guy like Austin, who did recieve a steady build to the top, but he was only in the company for a year before they started to push him as the top guy, and slightly over 2 years until he got the belt.
As I mentioned before, you have to work even faster now, because there is more product, and you dont want guys to hit a certain level and then stay there for a long time. What happens is that people will no longer accept you as a potential main eventer and you'll be mid card for life. There are some exceptions (Eddie's probably the best one), but they are not very common.
Orton's failure as champ was simply how they booked him. I think if they would have flipped it, and have Orton stay heel, while HUnter goes face, Orton would have made a great heel champ. But as I said while it was going down, they tried to cram Orton down our throats as a babyface, and of course it didn't work. But putting the title on him, was not part of the problem.
Brock was pushed hard, and he did reasonable well with it, again, they made a lot of mistakes booking him, and like Orton turned him too quickly, but his initial title run was good. He later left, but that has nothing to do with this topic.
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