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It's all a matter of how it's done. Let's take a guy like Maven, who doesn't have that much of a gimmick.
Simon Dean costs Maven a title shot with a botched run in, or a poorly timed chair shot. Later that night we see Maven in the back with a glass of wine as he talks about how pissed off he is. Simon Dean talks about how wine isn't good for you, and how it's NOT a part of the Simon System. Maven uncovers a part of his past.
His family is from Napa Valley, CA. Wine country. This is more than a glass of wine, it's part of his life. Part of who he is. Chicks dig guys who know their wine, so we find out that Maven is really an heir to a winery. He comes out next week dressed nicely, a woman on his shoulder, comming out to something classy. Something new age. He grabs the mic and talks about how it's time to be himself (which is the theme for a change like this) and then Simon Dean comes out and talks about how without the Simon System, he's nothing.
But what if that didn't happen? No, Maven screwed Simon out of a title shot? Simon is in the back with a beer, and he talks about how in ECW that wouldn't have been a DQ, and the match would have gone on? Next week, we see Nova.
It's all a matter of how the wrestlers are. How much of their gimmick is a part of them? Triple H, HBK, Kurt, Kane, Undertaker, Stone Cold Steve Austin, and JBL are NOT changing gimmicks anytime soon, but for all we know Cena can sell out.
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