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Maybe the WWE is trying to stick it to us Smarks by cluing the marks into backstage shit. I'm serious. Not only did they go as far as cover the JBL/Meanie incident, but they brought it on air. They covered the roster cuts like the MLB would cover a trade.
Plus, there's the whole Brock Lesnar crap. Everyone should have gotten the clue by now that he has resigned, but they're doing a whole storyline ONLINE. I'm sure that the MAIN reason for the Brock stuff is so the 'other' news sites don't pick up something that has leaked, but it's still a first for the WWE.
If I didn't know better, I'd say that this was a Paul Heyman scheme. It's genius for them to pull this shoot shit out of their asses.
I've also noticed more 'shooting' on WWE TV recently. While it's obvious that it's scripted, they're making a lot of attempts to draw in a more clued in (not as much as smarks, mind you) fan base. Not counting One Night Stand, the Matt Hardy fiasco seems to have jump started this.
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