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Personally, I think this intentional blurring of kayfabe and reality is a bad move. True, there's some fun in pointing to an event on TV and saying, "Hey! I knew about that!" But when the plotlines get to a point where they're pretty much requiring you to follow along on the internet to have any idea what's going on, that's gonna start losing the interest of a lot of fans.
The problem lies in who they're playing to with these pseudo-kayfabe storylines and events. Their current strategy (as it seems thus far) draws in your typical, smarmy, but overall clueless internet wrestling fan - the kind that occasionally hit the news pages of a site like TPWW just to collect news and rumors so they can look smart to their friends (or on internet message boards...which often backfires, naturally). In the meantime, casual fans with little interest in backstage goings-on get confused and disenchanted with the product, and genuine "smarks" (y'know, the folks that follow the backstage news, etc., because they have a strong interest in the product and/or wrestling profession) get annoyed by the influx of wannabe "smart fans," and similarly disenchanted - but with the company, for trying to pull the wool over their eyes, rather than with the product.
Lemme draw you an analogy here - pro-wrestling grew up as a "sport," and retains many aspects of such a background (champions, running commentary, even this new roster stuff). Now, your casual wrestling fan, he watches the product, he pays attention to who the champions are, but he doesn't really care much for the backstage dealings. They don't care (if they even know) that Triple H has tremendous backstage clout; similarly, your casual baseball fan probably doesn't care that the Yankees' constant success is arguably attributable to their enormous payroll. A genuine "smart mark," in wrestling or a non-scripted pro sport, is aware of backstage dealings, rumors, politics, ratings, all that hootenanny, and those factors float around in his mind as he both enjoys and analyzes the product and company. Then you've got your middle ground, the wannabes. They're the guys that'll memorize meaningless stats, not because they can apply them in an earnest appreciation and assesment of a team or player, but because they know dropping those factoids into a discussion will make them look smart before their peers. And we all know how much those guys piss off fans on either side of the spectrum.
So, if the WWE really wants to go through with this particular use of the internet (i.e. using WWE.com as a pretend, pseudo-kayfabe news site, pandering to pretend, pseudo-smarks, rather than staying strictly kayfabe or strictly "smart"), I think it's best that they only do it in limited doses, lest they alienate fans from either end of the smart-to-mark spectrum.
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