You can say he used the fans, but all he really did was what every wrestler strides to do and that is get an emotional reaction from the fans, they may have gone about it in an underhanded way but can you really be angry at story line that plays on the fans trust? If you are pissed at this then you are watching the wrong television shows if you dont want to be lied to :P
All they really did is used a new tool in getting a storyline over ... the internet
just be happy that wrestling was able to swerve you again. It could be a good sign of things to come.