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(Backstage at a WWE event: Paul Heyman walks into the creative department where a group of men and women are having a meeting)
Paul Heyman: Hey guys.
All: Hey Paul, etc, etc.
Paul Heyman: Listen, I have an idea for the WWE that will skyrocket them back to the popularity and media attention of the Attitude era. It involves ECW, the nWo, and D-Generation-X in a huge, dual-brand angle that I think will really make a splash.
Brian Gerwitz: Um... thanks Paul, but no thanks.
Paul Heyman: What? Don't you want to help the WWE? Will you just listen to me for five minutes?
Brian Gerwitz: I'm sorry, we're very busy.
Paul Heyman: .....this is a huge angle that could draw big money.
(Writers look at each other; dumbfounded)
Brian Gerwitz: Weeee... don't do that anymore.
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