It's not enough to say heel of face - what matters is how heat or approval is achieved. Edge back in the days of E&C was perhaps one of the better heels of that time, and everything about him was entertaining.
Now he's a heel again, but a very different type of heel. Personally, I can't stand him. His matches, his promos, his everything is a huge reason to turn off the tv and go write a book or something.
The days of heels and faces being differentiated on such a simple black&white basis have gone, especially since the rise of the Steve Austin anti-hero angle. It's just not that easy anymore.
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