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Hardy would bring some star power and attention to the cruiserweight division.
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Cuz it's not like Chavo Guerrero, Rey Mysterio, Ultimo Dragon, et al are well known.
Frankly, I think the reason CW's don't bring in ratings is because their matches have been constricted down to what the old Lightheavyweight matches were. It's just smaller guys wrestling a normal match. Of COURSE that's going to be boring. Just let the cruisers fly and go fast. That's one thing the old WCW did right. You want people to get excited about Cruisers? Lets them do their poetry in the ring. Not herky jerky constant floor wrestling. Let them perform new and innovative moves in the ring.
THAT would get people interested.