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How about...
A wrestler who is also a smark? A Stevie Richards in RTC kind of guy who comes down to the ring and says that he's 'one of the fans, and he's for the fans!' He says that he knows what the fans want, but the difference is... he's a clueless mark.
He interupts matches that we want to see, like a Benoit match for example, and says that 'he's one of the fans, and he's for the fans, and the fans don't want to see this'. Then he could go on and on about what he believes the fans do want, such as Divas and Chris Masters. It'd be the ultimate cheap heat, but he'd be a massive heel on every forum and for every smark. And the marks, although they wouldn't fully understand it, would eat it up at a lower level.
Vince could even give him some sort of authority, like the commissioner, so he could interupt matches officially and set up matches that he believes the fans want to see, but we all hate his guts anyway.
I can't see why the WWE wouldn't do this. They mocked the FCC with the RTC and that was fairly successful so why couldn't they mock internet smarks who sit on the forums all day and rant about what they would do differently. In the current WWE climate, where it seems that the smark and internet fanbase is being listened to (Matt Hardy anyone?) I wouldn't see it as too far away.
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