I think the Hardy/Edge deal is a test. If it goes as well and as big as they hope (and I don't see how it could NOT pay off), I'm sure they'll mess with us every now and then. Probably not on the same magnatude as this first "iSwerve", but nothing's ever as good as the first time. The difference is that from now on, it will have to be manufactured. Like, make a false storyline, leak it, then do something completely different, much like your suggested iSwerve of the ppv poster.
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