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I think this is being approached in the wrong way.
Who in all the roster has the most casual fan appeal? As that is really what you would want, the die hard fans, i.e us, will watch it every week anyway, they need to draw in new fan and regardless of his average work rate, Cena right now is the guy who is in the mainstream the most, with the album and his film coming out, they are whoring him for publicity everywhere right now. Although to us he's not the most popular choice, he makes the most sense IMO
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