According to the Observer, FOX is likely going to lose a ton of money on their tv deal with WWE in regards to ad money. Smackdown currently is generating about half of what a regular tv show on the network averages and in order for it to be a success, it pretty much needs to double its viewership in the 18-34 demo.
USA Network is in a similar situation with their new tv deal. They did manage to make money last year off of ads but that was with them having two shows and a less expensive tv deal.
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Originally Posted by Observer Newsletter
In cost per point of demo ratings, these were the numbers FOX was charging for some different shows, Masked Singer was $2,500; Simpsons was $2,300; Empire was $2,250; Prodigal Son was $1,925 and Smackdown was $1,100.
So the value for selling advertising is about half of a regular TV show, if the ratings of the two shows are identical. That’s actually an improvement for wrestling but it still means for ad value Smackdown really has to double the audience in the desired demos of other programming to be an advertising success.
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