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They will absolutely launch just before or on Black Friday so they can push those sales going into the holiday season. The lower console numbers at launch is them copycatting what Nintendo did with the Switch launch to artificially drive up demand and build more hype for the system.
There's been a couple games announced for the launch window, but nothing from the major 1st party franchises. Godfall is the best looking confirmed launch game. Speculating that Last of Us 2 and Ghost of Tsushima will also have PS5 versions as launch titles. Usual slate of 3rd party games will prob be announced too, like CoD, Battlefield and Assassins Creed. Maybe Cyberpunk as well.
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