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I feel like, while ratings are in a steady decline, Raw is still a "safe" show. There's a built-in audience that means it's never in danger of suddenly dropping off the face of the earth suddenly ratings-wise. That's also why there's no urgent incentive to produce compelling television. I'd like to think that's not sustainable long term but no telling how long it's gonna be before they're actually FORCED to try to improve their product.
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