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I'm reminded of a really old Simpsons episode:
Lisa: You're taking us to a doctor who advertises on pro wrestling?
Homer: Boxing, Lisa, boxing. There's a world of difference.
A lot of people just look at pro wrestling, shoot wrestling, boxing, anything that involves fighting in an organized fashion really, and lump it into the same category. So of course they compare those things to each other, even when there's no real similarity.
I would bet that the comparisons between WWE and UFC originate mostly from UFC and its fans. WWE undoubtedly made the jump to a mainstream presentation a long time ago and has more or less maintained that status ever since. The idea would be, if UFC can make people associate them with a similar model of success, it doesn't necessarily matter if the whole business is an apples-to-oranges deal.
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