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Every show in 2000 was a money loser. They were running the same sized arenas and getting much smaller crowds (1,800 paid seems to be the average). They had cut their third hour so television ratings would have needed to soar in order to compensate for lost ad revenue. They went down.
Everything was just as expensive, if not more (factoring in talent) and they were getting less and less back. $67 million in one year is nothing to sneeze at. On top of that there was the Hogan litigation. It was a headache.
I get kind of annoyed seeing Kellner portrayed as the villain. WCW was run incompetently into a wall. They were returning less and less and costing more and more. It’s a no-brainer.
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