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Something to be said for putting on quality television instead of pinning your hopes to one star. The problem they have now is ratings dwindling because of years of lazy booking and surviving by doing the bare minimum.
When they were under pressure from WCW, they took risks and it was better for everyone. Characters thrived and TV was exciting.
As a business, I would expect them to think long term about their product and not just the here and now.
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