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It's a winning combination of him not being there every week, his booking, and how Brock carries himself. He's in it to make as much money as possible, so he protects himself and doesn't fuck around with everyone that comes along if he deems them -- right, wrong or otherwise -- unworthy. The most glaring example of that has been Dean Ambrose, although that may have been a directive too (Ambrose was pretty white-hot at the time and they might have wanted to cool him).
And that's why I can understand why he's pissed off when he goes out there for a main event, all eyes are on him, and Vince offers him up a kid playing dress-up in tactical gear that no one gives a fuck about. It would be frustrating as hell when you've felt yourself built up to this thing, and you trust the promoter/head booker to serve you up something that is going to generate buzz, and the universal sentiment is "that fucking sucked and both guys sucked, let's muck around with beach balls."
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