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Official reason is WWE doesn't want their talent taking outside side deals without their permission since they claim it could hurt and/or water down their talent and company's value and standing for sponsorship deals. Talent using Twitch and getting sponsorship deals from it ended up being a sore spot for the company.
Unofficial reason is WWE started to reign in on the freedom their talent were having for outside ring stuff and get their hands on a lot of that sweet money their talent were making during the pandemic. Also some rumors of them not being happy with their talent participating in streams with non-WWE talent and certain talent like AJ Styles saying stuff about the company during streams that they didn't want to be aired out publicly.
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