Lesnar needing a very solid win to keep his mystic up. Ambrose won't lose steam by losing to Brock. Ambrose will go on to the next ppv and get a solid win and go from there.
Lesnar losing to anyone not top of the company shouldn't happen until he is ready to depart from WWE. Granted, they could have booked Ambrose to be stronger in the loss by taking a ton more punishment before losing.
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