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Shingo and Bushi are also babyface and objectively more popular than SHO and YOH. The WK Jr Tag match is actually the exact same match they had as the Jr World Tag League final, making SHO and YOH's win there seem kind of pointless.
EVIL and SANADA won Tag League and won the titles at WK last year too, then they got fed to the Young Bucks and were given a slight push as singles guys, EVIL had a much higher profile sustained push feuding with Jericho and Zack Sabre Jr, while SANADA got a world title shot early in the year, tweaked his gimmick so he now actually talks occasionally (meaning he can win a singles main event and do the end of show promo) and then remained super over despite not really being given anything else to do.
Business is very much still in a growth period though and shows are drawing more than ever, certain pockets of the internet might claim it's a "worse product" but it's definitely not. The matches themselves will be solid, worst match on the card is Cody vs Juice Robinson and that wont necessarily be bad.
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