Well they also said cease of instruction booklets and going digital would also help keep costs down.
On the way off chance they were telling the truth (and I mean way off chance), the constant push for higher visual fedility and sound output pretty much cancels out any costs 'saved' from past cost cutting excuses.
Starting to look like that decade or so of $50 games was itself the fluke during a fierce point of the early console wars. $70 dollars was inevitable and what they really want is the $100 price point.
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