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I think the hype is simply because its the same studio that did Witcher 3 and the game looks like its checking all the right boxes.
They did so well with Witcher 3 not just in that its one of the best games of all time but they gave away alot of stuff for free and did a bunch of updates to better the game. Stuff that people actively wanted them to change which made alot of people happy. Even the paid expansions were massive and added so much to the game. They weren't just thrown out there for a quick buck.
Tl;dr
CD Project Red has done something very rare these days and is a studio that people trust to deliver a great product based on previous experiences.
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