That’s what they’re doing. Lashley was WWE Champion earlier this year and hasn’t been beaten at a stadium show this year. He’s got the US Title as a pretty popular and credible babyface. Gunther is undefeated, right? He’s been IC Champion and just had a five star match for the title in front of Bret Hart.
I mean, you’re entitled to your opinion, of course, but the secondary titles have been treated as pretty important deals in-universe for a while.
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