According to PWI, WWE confirmed the start time for PPVs will now be pushed back an hour although all events being 4 hours won't be the standard, at least for now. They just want to leave enough wiggle room to be able to go well over the 3 hour limit for events going forward.
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Originally Posted by PWI
WWE sources have confirmed with PWInsider.com that beginning with the 6/17 Money in the Bank PPV, all PPVs will commence at 7 PM Eastern with a Kickoff show prior to the event.
We are told that this doesn't necessarily mean all PPVs will be timed to run four hours exactly. It is most likely that the shows will run in the area of three hours to three and a half hours, although the company will have the ability to go longer or shorter as needed.
As we wrote a few days ago, major franchise events like Wrestlemania and Summerslam will obviously go much longer than the three hour-plus window.
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