[Emperor Smeat]

According to Meltzer, women viewers were a big reason for the record setting drop.

Originally Posted by Observer To show where viewers left, women 18-49 dropped 31 percent from the first to third hour, men 18-49 dropped 15 percent, teenage girls dropped 63 percent, teenage boys actually increased ten percent, and over 50 dropped 18 percent. It is notable that during a hot basketball game, that it was women, by far, turning off Raw more than men, even though in the 18-49 demo, the basketball game had a 66-34 male skew.