Seems to me they are employing a logic along the lines of "Look how well they did when they rebooted Batman. Perhaps we should do the same!?".
Shame there's no real logic there. Like some have said, there are franchises that don't need a reboot (X-Men, Spider-Man, Blade) and others that won't be "saved" whatever you do to them. How well did the Hulk reboot do? They're already talking about a Superman reboot after, what, less than 5 years!?
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