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Probably them still being very resentful the Emmalina thing didn't work and her being vocal at times on Twitter about her lack of use for RAW.
They tried an Emmalina-like idea with Lana but even that didn't work or last long. Like BrotherVito mentioned, Eva Marie was probably the only one would could actually pull off what the WWE wanted for the gimmick although she'd eventually run into the same problems as Lana afterwards.
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