|
Nielsen also measures viewers on most digital and streaming services including Netflix, Hulu, Youtube TV, Prime Video, etc.
Also, Nielsen's cost ($10 million for CBS for example) vs measurement accuracy has been criticized in the TV industry for over a decade, but only by broadcasters who claim it under counts viewers, particularly in certain local markets, and thus result in lower ad rates being paid. Unless and until most or all of the ad agencies also stop using and paying Nielsen to determine what they charge broadcasters, Nielsen's impact on and importance to TV isn't going anywhere.
I don't have any stake in Nielsen or care what happens to them. I also don't doubt that their audience measurement ability is flawed or imperfect and that viewers are going and going to continue to move to streaming services and Youtube, etc. However, to say that Nielsen just lost track of viewers who are dropping cable, etc., and that's why TV and WWE's numbers are dropping, thus Nielsen is flawed and irrelevant, is just uninformed and incorrect.
Hell most of the posts on this past page about Nielsen are wrong based on uninformed speculation about what and how Nielsen works. See no further than: Nielsen data is missing = Nielsen numbers are suspicious = Nielsen is fatally flawed, no longer relevant, and shouldn't be trusted. Of course data is missing, you have to be a paying customer to get access to it.
|