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Old 07-11-2018, 10:20 PM   #314
Emperor Smeat
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Quote:
Originally Posted by xrodmuc316 View Post
Correct, but that is the extreme. There are enough advertisers wanting their commercial on a live show that the rating doesn't matter if it is a 5 or a 2.

I agree at some point if the ratings dropped enough advertisers would not pay the premium.

My point is that as long as the network can make money from ads, they will be happy, hence why even with garbage ratings WWE still sold their programming for $2 billion+.
At some point WWE is going to kill their image as a reliable provider of live content if numbers keep declining. Having small spikes here and there mean nothing if its not sustainable in the long run. Its one of the big reasons why WCW folded since their brand wasn't seen valuable anymore for tv.

FOX and NBC won't be in any rush to toss WWE out due to the money they are paying but unlike USA Network, they already have shows that easily outperform WWE's stuff. Only advantage WWE has is not needing breaks for "seasons" or in general. NBC has also already shown they have no issue getting rid of WWE stuff if they feel its too much of a hassle to keep (ex. Saturday Night Main Event revival, Mania highlights show, Smackdown).
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