The new Nintendo account shit is live.
http://accounts.nintendo.com
Can't really do anything with it yet, but you'll be able to reserve your name ready for the next console/mobile apps they're doing.
You can preregister for their first mobile app, Miitomo, which looks like a load of bollocks, but you earn platinum points that will be used in some online store for physical goods like the club Nintendo thing.
https://my.nintendo.com/pre_registra...language=en-US