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Last year, you got the vibe that New Japan really wanted to lock some people down and use them to expand their presence a bit. AEW kind of cut that grass. They've been dealt the hand that the top North American talent is not going to be primarily associated with New Japan, which has got to sting. There's also that loyalty to ROH and CMLL, despite AEW and AAA each casting a much longer shadow at this point.
If the Lucha Bros have signed with CMLL as well as AEW, then you'd think that it would open up the parties to negotiating. The AEW/AAA relationship might have scared off CMLL, but if Pentagon and Fenix are there, then there seems to be streams crossing all over the place.
The exposure New Japan would get on TNT is far more valuable than anything ROH can offer them right now. They don't have to completely forsake the CMLL relationship for it either. They can have their talent work with each other or with talent that they know aren't going to be, for example, jobbed out to Sammy Guevara the next week.
It's a little part loyalty another part stubbornness.
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