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Unfortunately for the WWE, the Creative team isn't "creative" enough to come up with compelling characters that can captivate an audience or bring in new fans. Hence - instead of building two brands and increasing the overall depth of both shows, you now have two very sub-par rosters. The same thing happened 17 years ago when the WWE attempted the roster split. I have been a wrestling fan for quite some time and so it's entirely possible that I know what I'm talking about here.
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